|
|
| Access to Contemporary Markets for Homebound Women Embroiderers in Pakistan, MEDA 2003 |
| |
| |
| Country(ies) | Pakistan |
| Implementing agency(ies) | ECDI Pakistan, MEDA |
| Funding agency(ies) | USAID |
| Date completed | February 2004 |
| Geographic setting(s) | Mixed |
| Target Group(s) | Micro |
| Sub-sector(s) | Handicrafts, Textile & Apparel |
| Issues/challenges | Focus on microentrepreurs and on gender, weak markets, embedded services |
| Contact person(s) | Ms. Linda Jones |
| Web site | http://www.meda.org |
| |
Description
During the market assessment, MEDA and its partner, ECDI, focused on services available to homebound women microentrepreneurs in three subsectors: handicrafts, garments, and IT. They also became aware of a fourth ¿ embroidered garments ¿ that crossed over handicrafts and garments. Though having high potential, there was a gap in services and the value chain did not function well - producers did not understand consumer demand and consumers could not access the producers.
MEDA-ECDI identified women sales agents who could work directly with the women and provide embedded services - product design, quality control, & input supply and found urban garment makers who could use the embroidered materials to make contemporary outfits. MEDA-ECDI organized marketing workshops for providers and producers to discuss issues and provide market access information.
Methods for info gathering
Subsector assessment, workshops
Summary of results
The resulting program is designed to create competitive, sustainable markets that support development of a high-value productive chain based on the outputs of poor rural women normally isolated from business contacts. The program will allow women to participate directly in mainstream markets and become economically empowered while helping to replace monopolistic buying patterns with fair competition. Additionally, value chain participants will understand the final goods and services markets and the demands of affluent consumers.
Services
Access to Raw Materials / Inputs, Advisory and Consulting Services, Bookkeeping, Export Promotion, Facilitating Business to Business Linkages, Market Access, Marketing, Product Design/ Development, Quality Management Services
|
| |
| Associated Activities and Documents |
| Market Assessment |
| » | MEDA & ECDI Pakistan - Assessing Supply of BDS for Women MSEs 2003 (Is related to)
|
| Project Design |
| » | Appuyer les petites entreprises a travers les intermediaires, MEDA ECDI Pakistan 2004 (Is related to)
|
| » | Middlemen as Agents of Change, MEDA and ECDI, Pakistan, 2005 (Is related to)
|
| Implementation |
| » | Access to Contemporary Markets for Homebound Women Embroiderers in Pakistan, MEDA, ECDI 2003-2007 (Is related to)
|
| Impact Assessment |
| » | From Behind the Veil - Impact Assessment, MEDA, ECDI Pakistan 2007 (Is related to)
|
| Global documents |
| » | Fifth Annual Service Markets Seminar, Chiang Mai, Thailand, September 2004 (Is related to)
|
| » | Top ten entries, in terms of total page views to date (1 January 2009) (Is related to)
|
|
|
