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| Harnessing market power for rural sanitation, IDE Vietnam, 2005 |
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| Country(ies) | Viet Nam |
| Implementing agency(ies) | International Development Enterprises (IDE) |
| Funding agency(ies) | DANIDA |
| Date completed | February 2005 |
| Geographic setting(s) | Rural |
| Sub-sector(s) | Construction |
| Issues/challenges | Note that some problems have been experienced in printing the document, below, with early versions of Adobe Acrobat Reader. If you would like to print it, please first instal Adobe Reader 7.0, which can be downloaded without charge from here. |
| Contact person(s) | Mr. Jaime Frias |
| Web site | http://www.idevn.org |
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Summary of results
In 2003, the international NGO International Development Enterprises (IDE) launched a project to stimulate the acquisition and use of hygienic sanitation in villages in two provinces in Vietnam. IDE developed a range of options that were affordable and appealing to potential customers.
IDE then developed, through capacity building, business development support, and credentialing, a local network of masons to deliver these options. To better understand the drivers of sanitation demand, IDE and the masons assessed the consumers¿ willingness to pay for and perceived benefits of sanitation and then used the assessment results to promote the benefits and availability of the sanitation options through appropriate media channels and tailored messages.
Within a year of the project, there was a 100 percent increase in sanitation access compared to the pre-project access rate. Unlike traditional sanitation projects, no capital cost subsidies were employed to stimulate demand.
Households of all income levels accessed sanitation, which was greatly facilitated by the masons offering flexible household financing terms. The project highlights the importance of never underestimating a population¿s willingness to pay for sanitation, provided that quality products and services are offered and are effectively communicated.
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