Market Assessment

USAID - AFE Kenya (Dairy) 2001

    Description
    This preparatory study was conducted to demonstrate a subsector/business service (SBS) approach to SE development. The objective was to illustrate the tools and methods used in this approach, rather than to carry out a comprehensive study. The milk subsector was selected due to its importance as a consumable for which demand should continue to increase; the large number of dairy farmers (many of them women); the variety of well-defined links within the subsector; and the potential for synergies with other donors, the government, and other USAID objectives.

    In assessing the market for specific services, the study looked at: existing providers, market size and penetration, awareness and frequency of use, demand and supply-side constraints and opportunities, satisfaction with service, and impact of services on the subsector.


    Methods for info gathering
    SE Surveys, Focus Group Discussions, Provider Interviews, Secondary source research, Validation workshops, Key informant interviews

    Summary of results
    Milk is an essential part of every Kenyan's daily diet. The dairy milk subsector is dynamic and has an array of enterprises at all levels, from large processors to thousands of small dairy farmers. The subsector is fluid and very complex in the way it works and this is most likely the result of trying to resurrect it after the collapse of the government-controlled Kenya Co-operative Creameries (KCC) in the 1990s.

    The subsector has excellent potential to increase farmer incomes and positively impact numerous other players. Support in developing key business services can contribute to the development of a more vibrant market. Interventions should focus on developing services that increase productivity and assist in the collection and distribution of raw milk.


     
    Associated Activities and Documents
    Market Assessment
    »DFID - ECI Kenya 2001
    »USAID - AFE Kenya (Horticulture) 2001
    Programme Design
    »Kenya BDS Design, USAID/Deloittes, 2004